Belle Isle Awning - About Us!

The Belle Isle Awning Company was established in 1931 by William Belluomo. He would be proud of the fact that it is now owned and operated by the third generation of his family.


During the early 20th century Belle Isle was home to a large number of sailing vessels where Mr. Belluomo developed his skills as a sail maker. When the depression struck the Detroit area Mr. Belluomo decided to make sails out of his home. As people started to see how good his sail making ability was they started to ask him to make tents and awnings for their homes and businesses. Before long demand for awnings and tents started to out number the demand for sails hence the start of a company.


Mr. Belluomo purchased his first building on Jefferson at the corner of Townsend but he needed a name. With the view of the Belle Isle Bridge across the from the water works park a decision was made to call the company Belle Isle Tent and Awning.


After Mr. Belluomo passed the company over to his son many changes were taking place in Detroit. Then with Coleman Young as mayor of the city of Detroit, Young purchased two city blocks on Jefferson which included the Belle Isle Awning Company Building. This coinciding with the a steady growth of residential building in the suburbs led to a decision to move the company to Harper Avenue south of Nine Mile in St. Clair Shores.


When Mr. Belluomo’s grandson, William J. Belluomo, entered the business he experienced a revelation in the traditional awning market by the introduction of backlit awnings. The growth of the commercial business was tremendous and once again the business needed to move. This time a building was purchased in Roseville near 13Mile and I-94 to accommodate the ever-growing suburban communities, both commercial and residential, as well as continuing to service the established Eastside community that has come to expect our commitment to quality craftsmanship.


The company is still located in Roseville today and continues to operate under the ownership of William J. Belluomo as he continues three generations of his family legacy.